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It’s already become the norm for consumers to make purchases, pay bills and control their finances in general using the mobile devices in their pockets. Smartphones are being used to monitor motorists’ driving habits to establish how much they should pay to ensure their vehicles, while fitness tracking apps are monitoring activity levels for potentially cheaper life insurance. Smart technology and AI are also making waves across the financial service sector - one of the more recent examples of which being the introduction of robo-advisers. Powered by artificial intelligence, robo-advisers use a combination of complex algorithms, advanced analytics and machine learning to help customers make educated and informed decisions. In fact, we’ve already reached a point where robots and AI in general are allowing businesses to automate any number of important back-office functions. Where robots are used effectively and strategically, customers can be provided with algorithm-driven advice and support with almost no human supervision or contact whatsoever. Information is collected about the customer’s current financial position and future objectives, after which advice and suggestions are provided with regard to potential investment opportunities. Or in some instances, automatically invest the client’s money in appropriate assets - with their authorisation, of course.

While humans and support staff will always have an important role to play, robo-advisers have the potential to bring several unique benefits into the mix. The biggest advantage of robo-advisers is the way they cost significantly less than traditional humans, reducing labour requirements and minimising overheads. For the customer, a typical robot will cost no more than 0.2% to 0.5% of their total annual account balance. By contrast, a human planner could ask anything from 1% of 5%. The fact that robo-advisers can also operate on a 24/7 basis is also beneficial, as is the significantly lower initial investment amount required to get started. In fact, one of the most popular robots on the market has no minimum initial account balance whatsoever. Whether robots are set to take over as a new standard for the industry remains to be seen, but this kind of artificial intelligence is already painting a picture of the true potential of digital finance transformation.

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